A 1991 classic returns, repositioned for behaviour-led, enrichment-driven play. Company of Animals has announced the relaunch of its iconic Boomi Ball under the Coachi training and behaviour brand, bringing one of the category’s longest-standing durable dog toys back to market with refreshed positioning for trade partners across key international markets. Built for energy Originally introduced … Read more
ADVANCE has unveiled a major refresh to its dry dog food range, introducing updated packaging, clearer range segmentation and several new products aimed at better targeting dogs’ life stages, breed sizes and health needs. The refreshed range centres around the brand’s “Leading Proven Science” positioning, while retaining the same existing nutritional formulations across most of … Read more
We’re excited to announce that Southern Pet Supplies will be exhibiting at the upcoming PIAA Pet Industry Expo in Sydney. The expo, held on the 2nd and 3rd of September, is a fantastic opportunity to connect with retailers, suppliers and industry peers from across the country. At this year’s event, we’ll be proudly showcasing our … Read more
Supermarket giant Coles Group has decided to shut down Swaggle, its online pet-care venture, just two years after launching the platform as an attempt to capture more of the growing pet market. For many independent pet-specialty retailers, however, the closure may be less a sign of market weakness and more a validation of the advantages … Read more
We’re excited to introduce the new Prime100 SPD™ Venison & Sweet Potato range, a single-protein diet designed to support dogs with food sensitivities, skin concerns, and digestive issues. SPD™ Venison will be available from February 2nd across multiple formats including Fresh Roll, Slow Cooked, Air Dried and Prime Cut Treats, this range offers flexible feeding … Read more
We’re excited to announce a brand-new loyalty program for two of our favourite Australian-made dog food brands — Man’s Best and True Colours. Starting November 1st, customers will receive a 6th bag for free whenever they purchase 5 large bags of the same value. There’s no need to fill out forms and save receipts, just … Read more
Southern Pet Supplies has been appointed the exclusive Australian distributor for HugSmart, a globally recognised brand known for its creative, high-quality dog and cat toys. Founded in 1985, HugSmart began as a family-run toy manufacturer and later evolved into a beloved pet brand, combining playful design with safe, durable materials. Its collections—such as Puzzle Hunter … Read more
Australian pet food company SavourLife recently donated its 10 millionth dollar to dog rescue groups across Australia, supporting efforts to care for vulnerable animals and reduce euthanasia rates. Funds have supported emergency vet care, desexing programs, shelter upgrades, rural transport, and, in 2024 alone, more than 100,000kg of donated dog food. SavourLife’s Adopt-A-Dog platform, launched … Read more