ADVANCE has unveiled a major refresh to its dry dog food range, introducing updated packaging, clearer range segmentation and several new products aimed at better targeting dogs’ life stages, breed sizes and health needs.
The refreshed range centres around the brand’s “Leading Proven Science” positioning, while retaining the same existing nutritional formulations across most of the portfolio. The company says the redesign reflects the evolving expectations of modern pet parents while continuing its focus on Australian-made nutrition and scientifically formulated health benefits.
A key part of the overhaul is improved range clarity, with products now grouped into distinct categories including All Breeds, Core Range, Proactive Health, Specific Breeds and High Protein. The new packaging also places greater emphasis on tailored nutrition, Australian manufacturing and protein differentiation.
While the majority of existing products remain unchanged, several new additions have been introduced across the portfolio. These include:
- Small Breeds Turkey with Rice Puppy
- Medium Breeds Turkey with Rice Puppy
- Large Breeds Turkey with Rice Puppy
- Medium Breed Mobility Chicken
- Large Breed Mobility Chicken
- High Protein Grain Free Chicken Adult
- High Protein Grain Free Lamb Adult
The update also expands ADVANCE’s proactive health and breed-specific positioning, with greater emphasis on targeted functional benefits such as mobility, dental care, healthy ageing and sensitive digestion.
ADVANCE highlighted that its dry dog foods continue to be manufactured in Australia using locally sourced proteins including lamb, chicken and turkey, supported by research from the WALTHAM™ Petcare Science Institute.