Southern Pet Supplies has been appointed the exclusive Australian distributor for HugSmart, a globally recognised brand known for its creative, high-quality dog and cat toys.
Founded in 1985, HugSmart began as a family-run toy manufacturer and later evolved into a beloved pet brand, combining playful design with safe, durable materials. Its collections—such as Puzzle Hunter and Fuzzy Friendz—blend interactive play, enrichment, and visual appeal. Each toy is thoughtfully crafted to engage pets’ natural instincts while appealing to owners who value fun, functionality, and aesthetic charm.
As exclusive distributor, Southern Pet Supplies will introduce the HugSmart range to independent Australian retailers, groomers, and online stores.
With the new distribution partnership in place, retailers can expect access to exclusive seasonal releases, regular promotional activity, and consistently excellent sales support from the Southern Pet Supplies team.