New Products

Every Man’s Best recipe is Australian Made using only the best local ingredients, ensuring pets have everything they need to support an active and healthy lifestyle.

A high quality medium price-point dry dog food, made in Australia from a perfect blend of meats, fruits, vegetables, vitamins, and minerals.

These scrumptious dog treats are made with real sweet potato and natural ingredients plus vitamins, minerals, and nutrients.

New formula for puppies with sensitive stomachs and immune systems. Available in small breed, medium breed and large breed size options.

For a short time only, the popular Soother, Playdate and Buddy LickiMats are available in new guava, lavender, yellow and mint colour options.

Three new designs, including a handcrafted illustrated ceramic bowl, and a raised bowl (perfect for older dogs) in two colour options.

If your pooch has a powerful jaw and shows their toys a little bit too much love, introduce them to RUFF Play!

Prime100 slow cooked range now available in both Turkey & Flaxseed and Wild Boar & Pumpkin flavours.

Pet Head’s new 3-in-1 shampoo bar cleanses, hydrates, and nourishes. Crafted with responsibly sourced ingredients, it leaves your pet’s coat irresistibly soft and shiny.