A 1991 classic returns, repositioned for behaviour-led, enrichment-driven play.
Company of Animals has announced the relaunch of its iconic Boomi Ball under the Coachi training and behaviour brand, bringing one of the category’s longest-standing durable dog toys back to market with refreshed positioning for trade partners across key international markets.
Built for energy
Originally introduced in 1991, the Boomi Ball has built a strong reputation as an outlet for energetic dogs, supporting natural chasing instincts and providing a constructive way to release energy. Positioned within the broader Coachi behaviour and engagement approach, the product aligns with growing demand for enrichment-led play that helps manage stimulation and reduce boredom behaviours.
The relaunched range includes four sizes to support appropriate matching by breed and play style. The two smaller sizes are also featured within the Coachi Puppy & Mini range, providing continuity for younger and smaller dogs as they progress through life stages.
Manufactured using robust, high-quality materials designed to withstand vigorous play, the Boomi Ball is engineered for longevity — an important driver of consumer confidence. Durable products that perform consistently help reduce replacement frustration, strengthen brand trust, and support retailer loyalty through reliable recommendations.
