We’re excited to introduce the new Prime100 SPD™ Venison & Sweet Potato range, a single-protein diet designed to support dogs with food sensitivities, skin concerns, and digestive issues.
SPD™ Venison will be available from February 2nd across multiple formats including Fresh Roll, Slow Cooked, Air Dried and Prime Cut Treats, this range offers flexible feeding options while maintaining the same science-led, functional nutrition for which Prime100 is known.
Each recipe is complete and balanced, made with Australian venison and thoughtfully selected ingredients to support gut health, skin and coat condition, and overall wellbeing in adult and senior dogs.
Venison is a novel, hypoallergenic protein that makes an excellent choice for dogs prone to allergies or intolerances, particularly those who have reacted to more common proteins like chicken or beef.
Naturally lean and highly digestible, venison supports muscle maintenance without excess fat, making it suitable for dogs requiring weight control or gastrointestinal support.
When paired with nutrient-dense sweet potato — a low-GI, fibre-rich carbohydrate — the result is a gentle yet nourishing diet that promotes steady energy, healthy digestion and improved skin health.